The company, a fruit-juice producer supplying the best venues, wanted to give its product, and certain lines in particular, greater prominence in the summer season too, with the aim of boosting sales.
The proposal was to create a small base recreating ice cubes to hold three different flavours. This way, thanks to injection moulding that recreates the ice effect in fine detail, we conveyed the idea of a cool, refreshing drink, and the compact dimensions allowed placement in strategic spots around the venues.
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