The company, a world leader in the drinks sector, wanted to draw the attention of venue customers to its product, make it recognisable and ultimately encourage people to choose it over competitors.
Our solution drew on the drink's iconic colour, not just to evoke it visually but to catch the eye with its bold, recognisable shade. We captured its sensory side too, recreating its fizz with bubbles; and the space available in the venues let us use size as well, playing across different levels as an added draw.
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